Understanding where the traffic comes from to your website is vital, that’s obvious….Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found.
The proliferation of devices has changed the way people interact with the world around them, making it critical to provide the same experience across screens.

Device usage

There is no doubt that we are in a mobile-first world, people expect answers at their fingertips, wherever they are.  1 in 5 people use another device while concurrently using a computer.

We move freely back and forth between our devices to get answers and get things done.  Below is a snap shot of  how cross-device users use their devices in a given day.

How people use their devices

On an average day, almost 40% of searches are performed only on a smartphone. More Google searches are happening on smartphones than computers.

Need help understanding how your customers are finding your website?  Do you fully understand your mobile potential?  Get in touch today and lets start the conversation.

Source: Google Data “How People use Their Devices”.

Leave a Reply

Your email address will not be published.