Ecommerce sales in May grew at the slowest level for 4 years.

According to the new British Retail Consortium (BRC), May's e-commerce sales grew at their slowest rate for more than four years. Online sales of non-food products grew by 4.3% in May, this is down from 13.7% a year earlier.  Non-food sales are at their lowest level since the BRC analysis started in December 2012, the … Continue reading Ecommerce sales in May grew at the slowest level for 4 years.

Google updates Store Visits Tool

Google's Store Visits Tool tracks online interactions and their contribution to walking in store, giving a greater understanding of the multi-channel. First, by using machine learning, Google has expanded the Store Visits Tool capabilities to measure store visits at scale including visits that happen in multi-story malls or dense cities like Tokyo, Japan, São Paulo, … Continue reading Google updates Store Visits Tool

Google offers free cross-channel, multi-platform attribution tools on analytics

Google claims that its new product will measure the impact of marketing across multiple devices and channels.  Although still in Beta, Google are working with selected advertisers and will roll out across a wider audience in the coming months. Built off Adometry, an online attribution company which Google acquired in 2014.  Google Attribution is a … Continue reading Google offers free cross-channel, multi-platform attribution tools on analytics

Google Analytics to Unify Users Across AMP and Non-AMP Pages

Google Analytics is enhancing support for Accelerated Mobile Pages (AMP's) by unifying users across both AMP and non-AMP pages. What is an AMP? AMP's were formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies.  Fundamentally, they are HTML pages designed to be super lightweight and critically … Continue reading Google Analytics to Unify Users Across AMP and Non-AMP Pages

New homepage in Google Analytics

Google are making more changes to their analytics interface. Today, the company announced plans to give users a new home/landing page that will display after you login. The new home page will give you summary performance, bringing data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and … Continue reading New homepage in Google Analytics

4 in 10 searches are on a smartphone

Understanding where the traffic comes from to your website is vital, that's obvious....Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found. The proliferation of devices has … Continue reading 4 in 10 searches are on a smartphone

45% of marketers still don’t formally evaluate their analytics

If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance. Is traffic up or down?  What is my best referral channel? How is my site converting?  What is the quality of the site traffic like?  These … Continue reading 45% of marketers still don’t formally evaluate their analytics