Google updates Store Visits Tool

Google's Store Visits Tool tracks online interactions and their contribution to walking in store, giving a greater understanding of the multi-channel. First, by using machine learning, Google has expanded the Store Visits Tool capabilities to measure store visits at scale including visits that happen in multi-story malls or dense cities like Tokyo, Japan, São Paulo, … Continue reading Google updates Store Visits Tool

4 in 10 searches are on a smartphone

Understanding where the traffic comes from to your website is vital, that's obvious....Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found. The proliferation of devices has … Continue reading 4 in 10 searches are on a smartphone

45% of marketers still don’t formally evaluate their analytics

If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance. Is traffic up or down?  What is my best referral channel? How is my site converting?  What is the quality of the site traffic like?  These … Continue reading 45% of marketers still don’t formally evaluate their analytics

Web Analytics is about MUCH more than SEO

Since working in the world of web analytics, I have come across a common misconception about what web analytics is.  When you talk about improving performance and conversion of websites, in many instances the first comment is “So you do SEO”.  Many simply think optimising a website is SEO purely because of the word ‘optimisation’. … Continue reading Web Analytics is about MUCH more than SEO

Reporting and Actionable Insights are not the same thing…

Two things I spend a lot of time doing are: Drawing funnels - my workbook and desk are full of them. Explaining the difference between reporting and actionable insights. As I can't see the first one ever changing, I want to concentrate on a simple explanation of the difference between creating a report and producing … Continue reading Reporting and Actionable Insights are not the same thing…