If you have an e-commerce website, here are 5 things that you should be doing to increase your sales.
1. Build a Trust Funnel
Build a What? I hear you say…
Consider that 95% of purchases are made based on emotion, you need to build trust with your audience if you want them to buy from you as opposed to your competitors.
How do you do this? By creating a content first approach to your products and/or services, you are educating your audience on the product/service rather than just listing a product and asking them to buy.
We are naturally researchers, so help your audience, give them the information they would need to make an informed decision. Become the go to person in your field.