Act on your business data and outperform your competitors

Businesses who leverage BI (Business Intelligence) outperform their competitors.  It sounds like common sense to me especially when you start to look at performance in more detail:

  • Financial performance is up 1.8X that of competitors
  • Decision making is 5.3X quicker than competitors, and
  • Data Driven Decisions are 1.8X more frequent than competitors

This is according to Digital Marketing Depot and IDG 2016 Data & Analytics Research.

Continue reading “Act on your business data and outperform your competitors”

Web Analytics is about MUCH more than SEO

Since working in the world of web analytics, I have come across a common misconception about what web analytics is.  When you talk about improving performance and conversion of websites, in many instances the first comment is “So you do SEO”.  Many simply think optimising a website is SEO purely because of the word ‘optimisation’. Continue reading “Web Analytics is about MUCH more than SEO”

Data is the beauty and downfall of web analytics

It may seem a very strange thing to think that data is a downfall of analytics, surely there can’t be such a thing as too much data about your website…?  The long and short of it is that in many situations, people in organisations like to surround themselves with figures, producing reams of reports rather than any actionable insights. Continue reading “Data is the beauty and downfall of web analytics”