Ecommerce Trends you should be implementing

If you have an e-commerce website, here are 5 things that you should be doing to increase your sales.

1. Build a Trust Funnel

Build a What? I hear you say…

Consider that 95% of purchases are made based on emotion, you need to build trust with your audience if you want them to buy from you as opposed to your competitors.

How do you do this?  By creating a content first approach to your products and/or services, you are educating your audience on the product/service rather than just listing a product and asking them to buy.

We are naturally researchers, so help your audience, give them the information they would need to make an informed decision.  Become the go to person in your field.

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Ecommerce sales in May grew at the slowest level for 4 years.

According to the new British Retail Consortium (BRC), May’s e-commerce sales grew at their slowest rate for more than four years.

Online sales of non-food products grew by 4.3% in May, this is down from 13.7% a year earlier.  Non-food sales are at their lowest level since the BRC analysis started in December 2012, the BRC-KPMG Online Retail Sales Monitor found.

Across the UK retail industry, sales fell by 0.4% on a like-for-like basis from May 2016, when they had increased 0.5% from the preceding year. Sales rose by 0.2% on a total basis, down from growth of 1.4% a year earlier. This, said the BRC, was the lowest growth since January, once the distortions caused by a late Easter were taken into account.

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