Google Analytics is enhancing support for Accelerated Mobile Pages (AMP’s) by unifying users across both AMP and non-AMP pages.
What is an AMP?
AMP’s were formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies. Fundamentally, they are HTML pages designed to be super lightweight and critically designed to make really fast mobile pages. The AMP project embodies the vision of having content that is “Instant, Everywhere”.
What are the benefits of this change?
This unification will have the benefit of improving overall user analysis, while providing a more accurate understanding of how site visitors are engaging with a website across the two page formats.