funnelmetrics Conversion Rate, Ecommerce, Google, Mobile

Ecommerce Trends you should be implementing

If you have an e-commerce website, here are 5 things that you should be doing to increase your sales.

1. Build a Trust Funnel

Build a What? I hear you say…

Consider that 95% of purchases are made based on emotion, you need to build trust with your audience if you want them to buy from you as opposed to your competitors.

How do you do this?  By creating a content first approach to your products and/or services, you are educating your audience on the product/service rather than just listing a product and asking them to buy.

We are naturally researchers, so help your audience, give them the information they would need to make an informed decision.  Become the go to person in your field.

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ABC of Analytics
funnelmetrics Google, Google Analytics, Web Analytics

The A, B, C of Google Analytics and metrics available.

  • Are you a business with a website?
  • Do you have useful content or unique products?
  • Is your desired audience attracted to your website?
  • Are you able to hold and convert the potential customers into loyal customers?

Using tools such as Google Analytics will help you not only understand who your audience is, what they are looking for and how often they are engaging with your site, there are host of other metrics that will help you improve your website and overall business performance but first you need to understand what is success for your specific website.

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funnelmetrics Google, Google Analytics

Google updates Store Visits Tool

Google’s Store Visits Tool tracks online interactions and their contribution to walking in store, giving a greater understanding of the multi-channel.

First, by using machine learning, Google has expanded the Store Visits Tool capabilities to measure store visits at scale including visits that happen in multi-story malls or dense cities like Tokyo, Japan, São Paulo, Brazil where many business locations are situated close together.

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funnelmetrics Google, Google Analytics

Google offers free cross-channel, multi-platform attribution tools on analytics

Google claims that its new product will measure the impact of marketing across multiple devices and channels.  Although still in Beta, Google are working with selected advertisers and will roll out across a wider audience in the coming months.

Built off Adometry, an online attribution company which Google acquired in 2014.  Google Attribution is a new free solution Google offers as part of its analytics.

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funnelmetrics Google, Google Analytics

Google Analytics to Unify Users Across AMP and Non-AMP Pages

Google Analytics is enhancing support for Accelerated Mobile Pages (AMP’s) by unifying users across both AMP and non-AMP pages.

What is an AMP?

AMP’s were formally announced on Oct. 7, 2015, with support from Google, Twitter, WordPress and several publishers and other companies.  Fundamentally, they are HTML pages designed to be super lightweight and critically designed to make really fast mobile pages.  The AMP project embodies the vision of having content that is “Instant, Everywhere”.

What are the benefits of this change?

This unification will have the benefit of improving overall user analysis, while providing a more accurate understanding of how site visitors are engaging with a website across the two page formats.

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funnelmetrics Google, Google Analytics, Report

New homepage in Google Analytics

Google are making more changes to their analytics interface. Today, the company announced plans to give users a new home/landing page that will display after you login.

The new home page will give you summary performance, bringing data from various reports, including real-time data, traffic sources, user location, devices used to visit your website and so forth.
There is some customisation involved, too — if you have goals or e-commerce setup, you will be presented with a different home page than those without, for example. The various reportlets on the new home page will also offer date filters like “last 7 days” and “last 30 days” — so no need to dive into the various reports for those views, making top line understanding much simpler.

The new homepage replaces the current Audience Overview report, which focuses on metrics like sessions, unique users, page views and pages per visit (among other data points). Although that report is still available by clicking on the Audience tab in Google Analytics’ menu.

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