Ecommerce Trends you should be implementing

If you have an e-commerce website, here are 5 things that you should be doing to increase your sales.

1. Build a Trust Funnel

Build a What? I hear you say…

Consider that 95% of purchases are made based on emotion, you need to build trust with your audience if you want them to buy from you as opposed to your competitors.

How do you do this?  By creating a content first approach to your products and/or services, you are educating your audience on the product/service rather than just listing a product and asking them to buy.

We are naturally researchers, so help your audience, give them the information they would need to make an informed decision.  Become the go to person in your field.

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4 in 10 searches are on a smartphone

Understanding where the traffic comes from to your website is vital, that’s obvious….Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found.
The proliferation of devices has changed the way people interact with the world around them, making it critical to provide the same experience across screens.

Device usage

There is no doubt that we are in a mobile-first world, people expect answers at their fingertips, wherever they are.  1 in 5 people use another device while concurrently using a computer.

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