According to the new British Retail Consortium (BRC), May's e-commerce sales grew at their slowest rate for more than four years. Online sales of non-food products grew by 4.3% in May, this is down from 13.7% a year earlier. Non-food sales are at their lowest level since the BRC analysis started in December 2012, the … Continue reading Ecommerce sales in May grew at the slowest level for 4 years.
It may seem a very strange thing to think that data is a downfall of analytics, surely there can't be such a thing as too much data about your website...? The long and short of it is that in many situations, people in organisations like to surround themselves with figures, producing reams of reports rather … Continue reading Data is the beauty and downfall of web analytics
Web conversion rate % is the most important factor in the success of your website performance. It is basically the % of site visitors who complete a specific action on your website. As an example, if your website is about buying products, then it is the number of visitors who buy something as a % … Continue reading What is Web Conversion Rate?