Act on your business data and outperform your competitors

Businesses who leverage BI (Business Intelligence) outperform their competitors.  It sounds like common sense to me especially when you start to look at performance in more detail:

  • Financial performance is up 1.8X that of competitors
  • Decision making is 5.3X quicker than competitors, and
  • Data Driven Decisions are 1.8X more frequent than competitors

This is according to Digital Marketing Depot and IDG 2016 Data & Analytics Research.

Continue reading “Act on your business data and outperform your competitors”

4 in 10 searches are on a smartphone

Understanding where the traffic comes from to your website is vital, that’s obvious….Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found.
The proliferation of devices has changed the way people interact with the world around them, making it critical to provide the same experience across screens.

Device usage

There is no doubt that we are in a mobile-first world, people expect answers at their fingertips, wherever they are.  1 in 5 people use another device while concurrently using a computer.

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Web Analytics is about MUCH more than SEO

Since working in the world of web analytics, I have come across a common misconception about what web analytics is.  When you talk about improving performance and conversion of websites, in many instances the first comment is “So you do SEO”.  Many simply think optimising a website is SEO purely because of the word ‘optimisation’. Continue reading “Web Analytics is about MUCH more than SEO”