If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance.
Since working in the world of web analytics, I have come across a common misconception about what web analytics is. When you talk about improving performance and conversion of websites, in many instances the first comment is “So you do SEO”. Many simply think optimising a website is SEO purely because of the word ‘optimisation’. Continue reading “Web Analytics is about MUCH more than SEO”