Businesses who leverage BI (Business Intelligence) outperform their competitors. It sounds like common sense to me especially when you start to look at performance in more detail:
- Financial performance is up 1.8X that of competitors
- Decision making is 5.3X quicker than competitors, and
- Data Driven Decisions are 1.8X more frequent than competitors
This is according to Digital Marketing Depot and IDG 2016 Data & Analytics Research.