- Are you a business with a website?
- Do you have useful content or unique products?
- Is your desired audience attracted to your website?
- Are you able to hold and convert the potential customers into loyal customers?
Using tools such as Google Analytics will help you not only understand who your audience is, what they are looking for and how often they are engaging with your site, there are host of other metrics that will help you improve your website and overall business performance but first you need to understand what is success for your specific website.