Understanding where the traffic comes from to your website is vital, that’s obvious….Right? If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found.
The proliferation of devices has changed the way people interact with the world around them, making it critical to provide the same experience across screens.
There is no doubt that we are in a mobile-first world, people expect answers at their fingertips, wherever they are. 1 in 5 people use another device while concurrently using a computer.