Before I give my top 10 tips for making the most out of your web analytics, there are a few questions I want to ask you first.
- Do you currently have a website?
- Do you have analytics on your site?
- Do you look at the reports in your analytics regularly?
- Do you make any changes either to your website or the way you drive traffic to it as a result of what the reports are telling you?
I have asked these questions in conferences before and generally by question 4, less than 2% of those in room still have their hands up. Web analytics is yet another thing we need to look at in our busy days. But its worth spending that bit of time as will no doubt save you time in the long run. Addressing those issues that have the biggest negative impact on your site first.
I’m now going to give you a quick introduction to the top 10 things I would recommend you doing with your web analytics, I will stay quite general as these things can get quite technical and I don’t want to bore you in the detail this early in the year.
When I talk to people about web analytics, many people still think that I do SEO. Unfortunately, that isn’t the case. Web analytics tools should be used by businesses of all sizes and across all sectors to not only perform better but focus their development, marketing and sales efforts.